Growing your news ratings in 2024 starts with keeping the viewers you have.
News producer training to engage and retain viewers — consistently.
“One of the best investments a station can make in developing its news and marketing producers.”
“You didn’t just show us good examples of things done well, you gave us the road map and the keys to the car to drive us there.”
“I’ve sat through many, many consultant sessions but I found yours to be one of the most engaging and productive. We saw immediate improvement.”
NEWS PRODUCER TRAINING THAT IMPROVES AUDIENCE RETENTION
Strong news and promotion producers are the backbone of any thriving newsroom. And producers who are trained on how to keep viewers engaged are some of the most impactful and valuable people on your team.
My name is Greg Derkowski and I lead a series of in-depth interactive workshops that help news and promotion producers become powerful storytellers — and audience engagement and retention experts.
👩🏽🎓👨🏻🎓 THEY DON’T TEACH THIS STUFF IN COLLEGE
Every moment in a newscast is a decision point for viewers. Cold opens, story intros, first weather updates, teases — each one can be a powerful motivator to keep our audiences watching, or an unintentional hall pass that lets them click away.
Producers intuitively know this, but many have never developed or mastered the skills they need to consistently engage and retain today’s distracted viewers.
🏋️♂️💪🏽 SUPERCHARGE NEWLY HIRED PRODUCERS — AND SEASONED PROS
The audience retention and storytelling techniques I teach integrate seamlessly into your TV station’s unique brand and newsroom workflow. Your producers and MMJs/MSJs will work more efficiently and with renewed confidence. Many producers and reporters love how these workshops make their jobs easier, more streamlined. And you will see results after their very first live training session — that’s a promise.
💯👊 CONSISTENCY IN EVERY NEWSCAST AND PROMO
Training packages for local TV newsrooms include review workshops for groups and individuals. I call these follow-ups my lather, rinse, repeat sessions because repetition is how new skills are mastered and retained. Whether a producer or reporter is a newbie or seasoned pro, they will continue to sharpen and sustain their skills through live personalized coaching.
🛠️📈 POWERFUL SKILLS THAT GENERATE IMMEDIATE RESULTS
I would love to hear about your specific opportunities and challenges so we can get to work on sharpening your team’s skills and workflows, and retaining more of your viewer base.
I’ve been lucky enough to work with some of the best in the USA and Canada and welcome the opportunity to talk to you about next steps. Click here to reach out to schedule a time to talk.
Thanks for visiting!
Greg
